Retailers Bring Back “Merry Christmas”: A Detailed Look at Why Major Brands Are Returning to a Classic Holiday Greeting
Every holiday season introduces a wave of new strategies, decorations, slogans, and consumer trends—but this year, a noticeable cultural shift is emerging across the American retail industry. Major brands are returning to the classic holiday greeting “Merry Christmas” after years of favoring the more neutral “Happy Holidays.” This change is not limited to a few…